VOLVO

The Generational Drive:

The Ultimate Approval

Directed by Joy Jeong

Volvo, in partnership with Established, created commercials featuring ex-Michelin chef Kevin Lee and stand-up comedian Andrea Jin. In these spots, the influencers take their grandmothers for a ride, showcasing how the all-electric Volvo XC90 and XC40 meet the highest standards of comfort and safety.

Is the Volvo grandma-approved?

The Volvo x EST annual Lunar New Year celebration has been a staple since 2023.

  • 2023: Grammy Award-winning Laufey, DJ Lani Love, and Lion Dances by Kong's Siu Lum Pai Kung Fu Association Monterey Park.

  • 2024: Juliet Ivy, Crunch Bros book signing, Jasmine Solano, Boba Guys, Fly by Jing, Emanuel Hahn family portraits, and traditional Kung Fu & Lion Dances.

  • 2025: Expanded to Los Angeles and New York City, featuring Chloe Flower, Justin Park, host Dumbfoundead, Mahjong Palace, and bites from Boba Guys, Blend Bao, Monkey King, and Simply Noms.

annual Lunar New Year celebration

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